BUS 508 CHAPTER 11 QUIZ
BUS 508 CHAPTER 11 QUIZ
1.
________ is an
organizational function and set of processes for creating, communicating, and
delivering value to customers and for managing customer relationships in ways
that benefit the organization and its stakeholders.
2.
________ are
marketing or sponsoring short-term events such as athletic competitions and
cultural and charitable performances.
3.
An
organization’s ________ is the group of potential customers toward whom it
directs its marketing efforts.
4.
________ refers
to an orderly transfer of goods and services from the seller to the buyer.
5.
________ is
dividing markets on the basis of various demographic or socioeconomic
characteristics such as gender, age, income, occupation, household size, stage
in family life cycle, education, or ethic group.
6.
A ________
gathers 8 to 12 people in a room or over the Internet to discuss a particular
topic.
7.
________ power
of a good or service to satisfy a want or need.
8.
________ are
another tool for building emotional links with customers.
9.
Age is perhaps
the most volatile factor in demographic segmentation in the United States, with
our rapidly aging population.
10.
Good
relationship with customers can be vital strategic weapons for a firm.
11.
________ is part
of the broader field of business intelligence, is the task of using
computer-based technology to evaluate data in a database and identify useful
trends.
12.
________
involves more than just designing a good or service with needed attributes.
13.
Although
demographic classifications such as age, gender, and income are relatively easy
to identify and measure, researchers also need to define psychographic
categories.
14.
________ can be
divided through geographical segmentation, demographic, or customer-based,
segmentation, and end-use segmentation.
15.
________ is the
process of dividing a market into several relatively homogeneous groups.
16.
A marketing plan
is not a key component of a firm’s overall business plan.
17.
________ goes
beyond an effort toward making the sale.
18.
A ________ is a
companywide consumer orientation to promote long-run success.
19.
Not-for-profit
organizations do not operate in both public and private sectors.
20.
________ are
actions of ultimate consumers directly involved in obtaining, consuming, and
disposing of products and the decision processes that precede and follow these
actions.
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