BUS 508 CHAPTER 12 QUIZ
BUS 508 CHAPTER 12 QUIZ
1.
In deciding
which distribution channel is most efficient, business managers do not need to
consider four factors: the market, the product, the producer, and the
competition.
2.
Market factors
may be the most important consideration in choosing a distribution channel.
3.
Although you
might think that adding intermediaries to the distribution process would
increase the final cost of products, more often than not this choice actually
lowers consumer prices.
4.
________, in
contrast to wholesalers, are distribution channel members that sell goods and
services to individuals for their own use rather than for resale.
5.
________ are
major capital items, such as new factories, heavy equipment and machinery, and
custom-made equipment.
6.
________
involves placing a firm’s products in nearly every available outlet.
7.
________ are
goods and services such as paycheck services and huge multifunction copying
machines used in operating an organization; they also include machinery, tools,
raw materials, components, and buildings used to produce other items for
resale.
8.
A ________ is a
group of retail stores planned, coordinated, and marketed as a unit to shoppers
in a geographical trade area.
9.
Once a product
is on the market, it usually goes through four stages known as the ________: introduction,
growth, maturity, and decline.
10.
A ________ is a
distribution channel member that sells primarily to retailers, other
wholesalers, or business users.
11.
The process of
coordinating the flow of goods, services, and information among members of the supply
chain is called ________.
12.
Marketers
measure brand loyalty in three stages: brand recognition, brand preference, and
________.
13.
________ is the
added value that a respected and successful name gives to a product.
14.
The second step
in developing a competitive retailing strategy is to select a target market.
15.
________ are
those typically purchased only after the buyer has compared competing products
in competing stores.
16.
________
Introduces a new product supported by a complete marketing campaign to a selected
city or TV coverage area.
17.
Packaging does
not affect the durability, image, and convenience of an item and its
responsible for one of the biggest costs in many consumer products.
18.
________ is
commonly found in the marketing of relatively expensive, complex products that
may require demonstrations.
19.
________
technology relies on a computer chip implanted somewhere on a product or its
packaging that emits a low-frequency radio signal identifying the item.
20.
A ________ is
exactly what its name implies: an office for a producer’s sale people.
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